I know I have been considering for my own work
the teaching of art in today’s art schools and its necessary adopting of the computer/Internet as communication as a means of creating not only relevant work, (commenting upon this technology and its impact on social change) but work which simultaneously commands an almost green existence by its primarily ? electronic existence. The immediacy of a social media post far outweighs in successful communication the making of an arcane art object to struggle on a wall or gallery floor – trying to say something. The material waste runoff and using of new resources to create objects for social commentary is also, part of the debate.
Also, at its heart, is the issue of relevance and with regard to real-life issues, that of economic diversity. I would like to think that the barriers between the real world out there and the artist’s “secret-language” studio have lessened, become weakened by mass accessibility and familiarity with the art world through the digital age conveyor belt of images, and, the artist’s very own participation in it, and, that art instruction at higher levels of academic learning are addressing this phenomenon. If our entire political debate structure has discovered the power of the Internet and its immediacy, the power of the ability to tap into the very-present and utilize the medium to its advantage and, by doing so, connect with people on a much broader level, why not have our teaching venues (galleries/undergraduate art classes) teach visual art (the making of images, objects) through the lens of media influence and its relevance?
The idea that the one area in a visual artist’s life which can be completely controlled, [that is, in one’s very own art-making] lies in contrast with that of the graphic designer, or, maker of images for commercial use. In order to succeed in the commercial field, one must follow conventions and, in order to succeed, compromise in order to remain a vital player.
Does the artist working quietly in his studio trump the designer who must exist within convention and forgo that sanctioned state of true freedom, complete control? If so, what is the result of this arrangement? How effective is the designer’s art in constituting societal enrichment (making us see something) and change as opposed to the studio artist?
It is here, ironically, in the design world (and, not in the artist’s studio) where the artist needs to be in control. The visual artist needs to take control somehow, here, where it matters. The world of design and fashion and style is where the cultural images [we] create affect how our society operates. Advertising imagery gives us our template of cultural prescription. The images created for mass media advertising are those which have brought us to where we are now; one of embracing corporate enterprise, making conspicuous consumption a virtue, and promoting wastefulness as a staple of our supposed spiritual-societal needs with the resulting influence leaving us a consumer-based spirit whose only lasting ritual is that of commodity-gathering to feed-the-family status. Community, truth, change are not marketable products for a successful capitalism.
We artists, those in our studios closed out and in complete control of things end up commenting upon this in our art…..maybe? We make these tangible works of art to show the very same society how out-of-control it truly is. But to what effect? Implement for change? Not really. The system’s too closed-looped. Economic and social diversity end at the high-priced art-showing door.
In order to really effect change, comment upon society, make our art objects matter, one must seemingly have to work from within. Break the paradigm. Push the studio clock to “present” and consider where the past decades have left us.
This is the one role we artists should assume, in attempting to work from within. And, the only way to do this with any success is to have the artist, [the thinker, the seer, the one who does not play by the rules of conformity and allegiance] apply them to the real world teaching available to us out there, maybe in the direct field of graphic design, advertising, the opening up of the contemporary gallery space for real-life discussion and debate, or, in newly-formed academic study.
[We] should be the ones sacrificing our freedom (in the quiet calm of our cozy well-lit studios) for the chance to upend the entire structure.